CMO Roundtable - Franchising.com

CMO Roundtable

Leading franchise CMOs answer questions and discuss today’s important topics in franchise marketing and advertising. Learn from the pros and gain new ideas, about marketing strategies, tactics, and technologies you can use to take your marketing programs to the next level.

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Crissy Russo, Vice President of National Brand Marketing at Junk King discusses how they deploy marketing spend
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Maria Trujillo, Chief Marketing Officer of Cicis Pizza discusses how they deploy marketing spend
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Elyse Blouin, Chief Marketing Officer of WellBiz Brands discusses how they deploy marketing spend
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Marketing executive Stephanie Hill discusses the importance of customer feedback and data analytics
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Marketing Executive at Bubbakoo's Burritos, Chris Ives discusses the use of AI and ChatGPT
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At Bubbakoo's Burritos, we use AI and tech to enhance customer experience, optimize operations, and personalize support through our apps and loyalty program.
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Marketing professional Amanda Maquet from Moran Family of Brands discusses how teamwork elevates the guest experience
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Re-Bath's strategic customer-centric approach, offering one-stop-shop remodeling experiences and consistent messaging, drives franchisee profits through expanded reach and simplified processes
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Leveraging owned channels, trade shows, and personalized discovery days, Smoothie King employs a holistic marketing approach to attract multi-unit franchisees who share their passion for promoting a healthy and active lifestyle.
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When a crisis hits, marketing professionals must be prepared with a plan—well in advance. What’s yours?
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How technology is helping Payroll Vault measure the ROI of their marketing and ad spend
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