Franchise Marketing - Franchising.com

Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Constant Contact
The Constant Contact Franchise partner program is built to simplify the complex and confusing task of marketing your franchise. We’ve got all the tools, features, and expert guidance you need to help you succeed—all in one place.
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Movita Juice Bar
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Movita Juice Bar
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Movita Juice Bar
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Stratus VP of Marketing Mike Millett on how the brand helps franchisees with initial and ongoing support
  • Franchise Update Media
  • 3,302 Reads 4 Shares
The right location isn't as important as the experience your brand consistently delivers
  • John DiJulius
  • 3,934 Reads 3 Shares
By offering high-quality products and services, franchisors provide profitable revenue streams for franchisees
  • Kevin Behan
  • 3,520 Reads 6 Shares
Mobile brands can engage with customers through convenience and personalization
  • Josh York
  • 3,241 Reads 1 Shares
Mountain Mike Pizza's CMO Carol DeNembo on how the brand reaches customers through digital marketing and social media
  • Franchise Update Media
  • 4,204 Reads 31 Shares
CMO/COO Summit to focus on greater collaboration between franchise marketing and operations
  • Franchise Update Media
  • 4,774 Reads 2 Shares
Study shows franchises use many programs, and outsource certain services, to support advertising plans 
  • Franchise Update Media
  • 2,559 Reads
Don't forget the value of written content when creating a marketing strategy
  • Kevin Behan
  • 2,615 Reads
Celebree School prioritizes personalized customer experiences, driving franchisee profits through tailored education, consistent standards, and continuous improvement
  • Franchise Update Magazine
  • 4,792 Reads 25 Shares
PuroClean executive shares advice on franchise growth with technology and analytics 
  • Franchise Update Media
  • 3,946 Reads
If you thought geofencing was too complicated and expensive, think again
  • Allen Warren
  • 3,340 Reads
Dogtopia
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Dogtopia
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Dogtopia
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Mathnasium, leading math education for 20+ years, fosters deep understanding and love for math, boosting enrollment and franchisee profitability through real academic growth and positive referrals
  • Franchise Update Magazine
  • 4,411 Reads 5 Shares
Re-Bath's strategic customer-centric approach, offering one-stop-shop remodeling experiences and consistent messaging, drives franchisee profits through expanded reach and simplified processes
  • Franchise Update Magazine
  • 3,924 Reads 1 Shares
Massage Heights emphasizes customer experience for franchisee profits, offering quality services, products, and support, fostering loyalty and community reputation
  • Franchise Update Magazine
  • 4,445 Reads 10 Shares
At Scissors & Scotch, Azalia Hoelting takes a structured approach to digital marketing and grassroots efforts
  • Kerry Pipes
  • 3,530 Reads 1 Shares
The Franchise Customer Experience Certification program links CX strength with profitability
  • Kevin Behan
  • 3,818 Reads 6 Shares
Make it easy for your customers to complain--as long as you've trained your staff to handle it professionally
  • John DiJulius
  • 3,636 Reads 4 Shares
Take your consumer service to the next level at the 2024 Franchise Customer Experience Conference, June 17-20 in Atlanta
  • Franchise Update Media
  • 5,407 Reads
Boost profitability and employee satisfaction with a culture that places customer experience first
  • Annie Oeth
  • 4,367 Reads
Study finds franchises have increased online marketing strategies in recent years, led by digital advertising programs
  • Franchise Update Media
  • 4,670 Reads 1 Shares
Act quickly and take responsibility when dealing with customer complaints
  • John Tschohl
  • 4,417 Reads 5 Shares
Broken Yolk
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Broken Yolk
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Broken Yolk
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The way to a customer's heart is through their email inbox, though that is changing. See how.
  • Annie Oeth
  • 3,759 Reads 6 Shares
The Franchise Customer Experience Conference (FCXC) returns to Atlanta June 17-20 for the annual gathering of franchise marketing pros
  • Annie Oeth & Eddy Goldberg
  • 3,216 Reads
Customer service expert John Tschohl outlines 6 foundational steps franchisees can take to deliver great customer service
  • John Tschohl
  • 3,636 Reads 2 Shares
Make sure you are training your employees on soft skills
  • John DiJulius
  • 4,494 Reads 2 Shares
Amanda Maquet, marketing director for Moran Family of Brands, on fostering franchisee trust and building a strong local presence
  • Franchise Update Magazine
  • 3,475 Reads 1 Shares
Digital marketing and referrals have the highest lead-to-close ratios in franchising
  • Franchise Update Media
  • 2,969 Reads 1 Shares
Jennifer LoBianco, CMO of Best Life Brands, on how the franchise supports its franchisees
  • Franchise Update Media
  • 3,489 Reads 7 Shares
By testing service aptitude, you can boost your employees' ability to serve customers.
  • John DiJulius
  • 4,090 Reads
Franchisee Greg Thomas innovatively promotes Great Clips, distinguishing it from competitors with engaging experiences, NASCAR sponsorships, and unique promotions
  • M. Scott Morris
  • 4,229 Reads 1 Shares
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