Franchise Marketing - Franchising.com

Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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AnswerConnect
AnswerConnect offers 24/7 live answering with professional receptionists using franchisor-approved scripts to ensure a warm, consistent brand experience.
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Hungry Howie's Pizza
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Hungry Howie's Pizza
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Hungry Howie's Pizza
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Franchisees can take advantage of local insights and feedback to strategically market their business
  • Brett Townsend
  • 3,085 Reads 3 Shares
It's crucial to reduce the amount of time needed to complete a task
  • John Tschohl
  • 2,854 Reads 4 Shares
Franchises show an increase in marketing spending, led by digital advertising
  • Franchise Update Media
  • 2,801 Reads 3 Shares
Restaurant brand capitalizes on pop culture and social media to connect with customers and increase sales
  • Kevin Behan
  • 5,389 Reads 4 Shares
Director of Brand Marketing shares strategies to establish community connections as a way to raise brand awareness
  • Franchise Update Media
  • 4,450 Reads 9 Shares
Franchise executives gathered to examine the many facets of the customer experience.
  • Kerry Pipes
  • 3,788 Reads 3 Shares
Ideally, franchisors and franchisees work in tandem to capture attention and attract customers
  • Colleen McMillar
  • 3,580 Reads 7 Shares
Restaurants win with loyalty programs that increase sales and customer engagement  
  • Kevin Behan
  • 3,343 Reads 9 Shares
Embracing technology is key for restaurants looking to deliver optimal experiences that keep customers coming back
  • Jodi Boyce
  • 4,220 Reads 8 Shares
Developing a positive customer experience is established throughout all parts of a franchise's operations and can lead to increased profitability
  • Kevin Behan
  • 2,755 Reads 8 Shares
New annual report shares latest consumer trends and marketing strategies for franchise businesses
  • Franchise Update Media
  • 2,428 Reads 2 Shares
Indevia Accounting
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Indevia Accounting
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Indevia Accounting
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Chief Brand Officer discusses developing a culture of appreciation for customers and franchisees
  • Franchise Update Media
  • 3,369 Reads 5 Shares
AI is transforming customer service by taking over tasks traditionally done by humans
  • John DiJulius
  • 4,118 Reads 5 Shares
Delivering a consistent experience and responding to feedback can enhance customer service and retention results  
  • Kevin Behan
  • 3,286 Reads 2 Shares
Franchise also upgrades POS system to increase operating efficiency 
  • Kevin Behan
  • 5,156 Reads 3 Shares
Despite many companies and employees feeling good about their customer service, improvements are needed to boost business results  
  • John Tschohl
  • 3,136 Reads 1 Shares
Marketing professional Amanda Maquet from Moran Family of Brands discusses how teamwork elevates the guest experience
  • Franchise Update Media
  • 3,952 Reads 28 Shares
Marketing professional Angela Zerda Paules from Buzz Franchise Brands discusses how teamwork elevates the guest experience
  • Franchise Update Magazine
  • 3,080 Reads 2 Shares
CMO focuses a deep understanding of customer experiences in order to elevate and grow the brand
  • Franchise Update Media
  • 3,787 Reads 11 Shares
Study shows franchises are adding to marketing departments and are open to hybrid work
  • Franchise Update Media
  • 2,361 Reads 4 Shares
Marketing professional Patrick Schwing from Zaxby's discusses how teamwork elevates the guest experience
  • Franchise Update Magazine
  • 4,568 Reads 91 Shares
Golden Corral Buffet and Grill
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Golden Corral Buffet and Grill
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Golden Corral Buffet and Grill
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Marketing professional Madeleine Zook from Premium Service Brands discusses how teamwork elevates the guest experience
  • Franchise Update Magazine
  • 3,894 Reads 9 Shares
Walk-On's Sports Bistreaux CMO Laurie Curtis says focusing on guests builds authentic connections
  • Kerry Pipes
  • 4,343 Reads 4 Shares
Franchisors need to deeply understand their patrons and anticipate their needs
  • Colleen McMillar
  • 3,569 Reads 6 Shares
Increased role of AI in franchise operations takes center stage at this year's conference
  • Franchise Update Media
  • 4,170 Reads 4 Shares
Marketing professionals from Premium Service Brands, Zaxby's, Buzz Franchise Brands, and Moran Family of Brands discuss how teamwork elevates the guest experience
  • Kevin Behan
  • 3,479 Reads 10 Shares
Retaining customers is an essential part of a business' success now and in the future
  • Kevin Behan
  • 3,459 Reads 4 Shares
Franchise Update digs into nontraditional locations, customer experience, and the University of Louisville's Yum! Center for Global Franchise Excellence
  • Kerry Pipes
  • 3,418 Reads 3 Shares
Eliminate whatever gets in the way of people doing business with you
  • John Tschohl
  • 3,994 Reads 5 Shares
Top leaders are flexible and promote adaptable culture in the organization 
  • Kevin Behan
  • 3,912 Reads 9 Shares
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