Franchise Marketing - Franchising.com

Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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iPost Inc.
iPost leads the way in franchise email solutions. Our innovative system is designed to empower franchisees with cutting-edge email marketing tools, enhancing engagement at every location.
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Movita Juice Bar
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Movita Juice Bar
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Movita Juice Bar
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Taking a look at the size of franchise marketing teams, when they expand, and their areas of responsibility
  • Franchise Update Media
  • 2,703 Reads 4 Shares
A customer experience action statement clarifies employees' daily roles
  • John DiJulius
  • 2,845 Reads 5 Shares
Charleys Philly Steaks takes a methodical approach to social media and franchise development 
  • Jack Monson and Sophia Giordano-Scott
  • 6,830 Reads 14 Shares
Director of brand marketing sees an opportunity to reach target audiences with franchise's brand messaging
  • Franchise Update Media
  • 5,288 Reads 24 Shares
CEO shares tips for marketing and engaging with customers to enhance brand experience
  • Teresa Johnson
  • 3,297 Reads 12 Shares
Marketing executive Stacey Pool discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 3,374 Reads 31 Shares
Marketing executive Hannah Keyser discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 3,668 Reads 20 Shares
Marketing executive Jennifer LoBianco discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 3,161 Reads 7 Shares
Marketing executive Stephanie Hill discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 5,424 Reads 94 Shares
She stresses listening, making data-backed decisions, and being surrounded by a great team
  • Kerry Pipes
  • 3,845 Reads 24 Shares
Everyone deserves high-quality customer service, so get what you deserve
  • John Tschohl
  • 3,226 Reads 4 Shares
Hot Dish Advertising
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Hot Dish Advertising
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Hot Dish Advertising
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Development programs can help train future leaders
  • John DiJulius
  • 3,828 Reads 4 Shares
Placing an increased focus on personalized AI interaction can lead to greater customer satisfaction and loyalty
  • Kevin Behan
  • 4,690 Reads 5 Shares
AI-operator systems prevent missed calls while decreasing wait times and increasing customer satisfaction  
  • David Duguan
  • 4,236 Reads 11 Shares
Companies must train employees in a customer-first culture to develop successful teams
  • John Tschohl
  • 3,046 Reads 3 Shares
Head of brand and engagement discusses Pvolve's approach to bringing brand story to new audiences
  • Franchise Update Media
  • 3,647 Reads 16 Shares
Intellectual property is one of the most valuable assets to a franchise and should be constantly protected against infringement
  • Sul Lee
  • 5,400 Reads 5 Shares
Franchises use a mix of in-house and digital agencies to handle a wide range of marketing and advertising services
  • Franchise Update Media
  • 2,521 Reads 4 Shares
Personalizing interactions and leveraging the latest in technology can benefit both customers and franchise employees
  • Mike Ball
  • 3,548 Reads 6 Shares
High prices and complaints about customer service are leading to a decrease in QSR consumer traffic
  • Kevin Behan
  • 4,622 Reads 7 Shares
Successful companies empower employees to make decisions to best serve the customer 
  • John Tschohl
  • 2,606 Reads 4 Shares
Indevia Accounting
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Indevia Accounting
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Indevia Accounting
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Sending SMS messages can be a personal way to connect with customers and build a loyal following
  • Phil Portman
  • 2,399 Reads 5 Shares
Personalizing the marketing message helps companies drive profits during the top holiday sales events
  • Michele Fitzpatrick
  • 3,077 Reads 11 Shares
Franchises see an increase in customer leads driven primarily through digital advertising
  • Franchise Update Media
  • 2,265 Reads 2 Shares
Senior Director of Marketing shares how franchise grows and responds to consumer preferences  
  • Franchise Update Media
  • 2,453 Reads 10 Shares
AI and ChatGPT elevate Checkers & Rally's customer experience, marketing, and employee recruitment.
  • Franchise Update Media
  • 4,832 Reads 4 Shares
Marketing Executive at Bubbakoo's Burritos, Chris Ives discusses the use of AI and ChatGPT
  • Franchise Update Media
  • 4,044 Reads 7 Shares
At Bubbakoo's Burritos, we use AI and tech to enhance customer experience, optimize operations, and personalize support through our apps and loyalty program.
  • Franchise Update Media
  • 4,324 Reads 17 Shares
CMO aims to deeply understand customer segments to build awareness and drive traffic
  • Kerry Pipes
  • 4,000 Reads 9 Shares
AFMR survey participants included CMOs, CEOs, VPs, directors of marketing, and other senior-level marketing leaders
  • Helen Bond
  • 4,275 Reads 2 Shares
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