Franchise Marketing - Franchising.com

Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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MY SALON Suite
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MY SALON Suite
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Franchisors must develop a comprehensive and repeatable marketing system to consistently succeed and grow
  • Matt Widdick
  • 2,280 Reads 31 Shares
Annual report looks at how marketing budgets and leads compared from last year to this year  
  • Franchise Update Media
  • 2,367 Reads 1 Shares
In an era of shrinking attention spans, employee training works best in short, focused segments
  • John DiJulius
  • 2,021 Reads 3 Shares
Give employees the authority to make fast decisions that benefit the customer on the spot
  • John Tschohl
  • 1,791 Reads 6 Shares
Many franchise brands say franchisees are not required to report on their local marketing spend
  • Jack Monson
  • 1,885 Reads 1 Shares
Stacy Lynn Bourgeois aims to help brands grow strong and stay true to their roots
  • Kerry Pipes
  • 2,413 Reads 4 Shares
PJ's coffee blends tech + personal touch to boost loyalty, elevate flavors, and celebrate New Orleans charm
  • Franchise Update Media
  • 1,852 Reads 1 Shares
Blending tech with a personal touch, Slim Chickens uses AI, data & digital tools to deepen guest connections
  • Franchise Update Media
  • 1,890 Reads 20 Shares
Annual report highlights which marketing strategies are most effective in driving customer leads and traffic
  • Franchise Update Media
  • 2,429 Reads 4 Shares
New franchises must determine a clear message and strategy when building awareness among customers and potential franchisees
  • Mike Weinberger
  • 1,840 Reads 2 Shares
Technology should enhance human connection--at Spavia Day Spa, we blend innovation with personal care to elevate every guest experience
  • Franchise Update Media
  • 2,013 Reads 10 Shares
MSA Worldwide
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MSA Worldwide
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MSA Worldwide
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Tech drives our reach, but people build trust; at Spray-Net we blend automation with authentic community connection
  • Franchise Update Media
  • 2,031 Reads 15 Shares
The 2025 Annual Franchise Marketing Report (AFMR) reveals brands are doubling down on innovation
  • Helen Bond
  • 3,920 Reads 2 Shares
See the latest digital marketing strategies to help attract and support multi-unit franchisees
  • Steve Buors
  • 2,604 Reads 7 Shares
New annual report shows franchisees' contributions to local and national marketing funds and franchisors' strategies for marketing programs
  • Franchise Update Media
  • 2,730 Reads 2 Shares
Reports detail discussions from the 2025 Franchise Customer Experience Conference
  • Kerry Pipes
  • 2,196 Reads 12 Shares
At FCXC, franchise leaders shared their extensive expertise and gained valuable insights
  • Kerry Pipes
  • 2,014 Reads 2 Shares
Be friendly to your customers in every way you communicate
  • John DiJulius
  • 2,709 Reads 2 Shares
Wonderly exec discusses how the brand attracts and supports franchisees with data and technology
  • Franchise Update Media
  • 2,048 Reads 4 Shares
Franchises can optimize the customer experience with technology by providing convenience, value, and quality
  • Casey Morford
  • 2,337 Reads 10 Shares
Franchise's emphasis on grassroots marketing is a key to retaining current members and attracting new customers
  • Kevin Behan
  • 4,210 Reads 61 Shares
Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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This issue is characterized by the dynamic intersection of technology, innovation, marketing, and franchise leadership
  • Kerry Pipes
  • 2,336 Reads 1 Shares
In today's fast-paced world, customers appreciate the ease of shopping with Amazon
  • John Tschohl
  • 3,354 Reads 4 Shares
New annual report reveals how brands handle their online reputations by franchise sector
  • Franchise Update Media
  • 2,397 Reads 2 Shares
Franchise marketing executives discuss how they collaborate with other team members to optimize the customer experience
  • Kevin Behan
  • 3,114 Reads 3 Shares
Innovation Awards finalists share insights behind top franchise marketing and branding campaigns
  • Kevin Behan
  • 2,420 Reads 12 Shares
A simple interaction can have profound effects on a customer's emotional well-being
  • John DiJulius
  • 2,387 Reads 2 Shares
The end goal is to get the problem resolved, not to put employees on the defensive
  • John Tschohl
  • 2,081 Reads 2 Shares
Franchise executives discuss how to balance the power of AI and technology with personal interaction to optimize customer experience
  • Kerry Pipes
  • 2,017 Reads 11 Shares
Earlier this year, Pat O'Toole stepped into the top marketing office at Unleashed Brands
  • Kerry Pipes
  • 3,330 Reads 24 Shares
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