January 15, 2026 // Franchising.com // LAS VEGAS – Phenix Salon Suites, the nation’s #1 salon suite franchise, closed 2025 with continued development across the U.S. and internationally, reinforcing the strength of its business model as it enters a new phase of growth in 2026.
During 2025, the brand opened 26 new locations, including one international location in York, U.K., while signing a strong number of new, strategic franchise agreements across both new and existing markets. These additions further expanded Phenix’s footprint across Texas, Florida, California, New York, and New Jersey, and closed 2025 with a robust pipeline for the year ahead. Phenix was also recognized on Entrepreneur’s Franchise 500 for the 13th consecutive year, underscoring the brand’s continued momentum and leadership within the franchise industry.
Looking forward, Phenix plans to open more than 30 new locations in 2026, with these openings coming from both domestic and international markets, as demand for the salon suite model continues to rise amongst both multi-unit operators and first-time franchisees alike.
“2025 was a year of disciplined, strategic development for Phenix,” said Brian Kelley, President and CEO of Phenix Salon Suites. “With 26 new openings and a strong pipeline of signed deals, we’re entering the new year with clear visibility into where the brand is headed and strong demand from operators looking for stable, long-term franchise opportunities. That momentum, paired with a growing network of experienced franchisees, positions Phenix for another year of meaningful systemwide growth.”
Phenix surpassed 420 locations nationwide in 2025 with early momentum to top 450 by the end of 2026. Continued performance across the system reflects the durability of the model, supported by reinvestment from multi-unit franchisees expanding their portfolios. That reinvestment underscores the confidence operators and real estate professionals have in the Phenix platform as they continue to grow their businesses across both established and emerging markets.
While no salon experience is necessary, the most successful Phenix Salon Suites franchisees have working knowledge of commercial real estate, general business experience, and are well-capitalized with the ability to invest $250,000 or more. Regardless of experience, Phenix offers support throughout the entire franchising process, including site selection, lease negotiation, construction and operations. Phenix recently cost-engineered the buildout for new locations, realizing up to a 20% reduction in construction costs. Declining interest rates and a reduction in construction costs have positioned Phenix for a strong year of growth ahead. Financing is available through our lending partners.
To learn more about Phenix Salon Suites and its franchise opportunities, visit www.phenixsalonsuitesfranchising.com.
The leading salon suite franchise is a salon suite rental concept that offers an opportunity for Lifestyle Professionals to operate their own business in a private salon suite within a larger, well-located salon. Phenix Salon Suites is not in the business of selling haircuts. The brand licenses individualized suites so professionals can service their clients in a safe and secure environment. Founded in 2007 by beauty expert and celebrity hairstylist Gina Rivera, who has family roots in the industry dating back to 1929, the Phenix suites concept has reinvented the salon industry. The company began franchising in 2012 and today has over 425 locations across 33 states with continued plans to expand internationally. Recognized 13 years in a row on Entrepreneur’s Franchise 500 list, Phenix Salon Suites is acknowledged as an industry pioneer with franchise opportunities available in a number of key markets throughout the United States and internationally. For more information on franchising with Phenix Salon Suites, please visit www.phenixsalonsuitesfranchising.com/.
SOURCE Phenix Salon Suites
Phenix Salon Suites is awarding our scalable, semi-absentee opportunity to motivated entrepreneurs. With no salon experience required, franchisees earn reliable revenue from leasing customizable suites to salon and lifestyle professionals.