Goodcents Brings the Heat With New Limited-Release Honey Habanero Bread

January 14, 2026 // Franchising.com // DE SOTO, Kan. — Goodcents has announced the launch of its new Honey Habanero bread. Developed in partnership with flavor company Spiceology, this new bread offering delivers a blend of heat and sweetness, tapping into the trending "swicy" (sweet and spicy) flavor profile. It is now available to try at all Goodcents locations through March.

The Honey Habanero bread offers a kick of heat balanced with a touch of sweetness, designed to perfectly complement Goodcents' traditional deli meats and ingredients. This marks the first time Goodcents has added a new flavor to its line of proprietary Founder's Pride bread since the 2018 limited-time only release of their Garlic Pepper bread, which has become a permanent addition.

"We started developing this flavor last summer to add some extra heat to our menu for the cold winter months," said Joe Bisogno, founder and CEO of Goodcents. "The Honey Habanero is a new favorite that still speaks to our loyal customers who know and love our bread, but with an added, subtle spice that kicks things up a notch. This flavor is the result of an arduous testing process that included only the highest-quality ingredients, and based on the incredible feedback from our pilot testing, this is exactly what our customers want."

Known for innovative, fresh ground flavors beloved by pro chefs and home cooks alike, Spiceology played a key role in developing the new Honey Habanero bread with Goodcents. By leveraging their expertise in flavor innovation and high-quality ingredients, Spiceology helped Goodcents tap into the popular 'swicy' culinary trend.

"The 'swicy' trend is a very exciting development in the food scene right now. Our collaboration with Goodcents to infuse their signature bread with our well-balanced Smoky Honey Habanero blend is a fantastic way to bring this innovation to their customers," said Darby McLean, CEO of Spiceology. "Our partnership perfectly showcases how high-quality spices can elevate beloved classics."

The launch of the Honey Habanero bread is part of Goodcents' larger commitment to introducing exciting new menu items while maintaining the quality and trustworthiness customers expect. Its distinctive pillowy-soft bread and commitment to new-yet-familiar flavors have continued to set Goodcents apart from competitors for more than 35 years.

SOURCE Goodcents 

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