Start 2026 on Strong Financial Footing

By: M. Scott Morris
Published: January 12th, 2026

As the new year begins, many consumers are feeling the aftereffects of holiday spending, whether it's a higher credit card balance or a lighter bank account after exchanging gifts.

"The start of a new year is an ideal time for consumers to take an honest look at their finances," said Alma Galvan, spokesperson for the Better Business Bureau (BBB) serving the San Francisco Bay Area. "Even small steps like reviewing credit card balances, canceling unused subscriptions, or creating a written budget, can help households regain control, reduce financial stress, and build confidence moving forward."

If 2026 is the year to reduce debt and build savings, now is a good time to revisit financial goals. Economic fluctuations continue to affect households nationwide, and several federal financial programs have ended. Consumers are reassessing retirement timelines, housing decisions, and long-term personal goals. Stable financial footing may be essential to meet day-to-day needs.

To help stay on track with New Year's financial resolutions, BBB offers the following tips:

• Set clear financial goals. Define objectives such as building an emergency fund, paying down debt, or saving for retirement or major purchases.
• Inventory your credit cards. Contact issuers about balance transfers or lower interest rates and research the institution on BBB.org. Consider a repayment strategy, either tackling high-interest cards first or starting with small balances.
• Avoid scams and unethical businesses. Research companies on BBB.org and check BBB Scam Tracker to avoid costly mistakes.
• Review subscriptions and memberships. Cancel recurring charges for unused services to free up funds.
• Plan ahead for large expenses. Identify upcoming costs like home repairs or travel and save monthly to prevent future strain.
• Use free financial tools. Budgeting apps and digital tools can help track spending and identify savings opportunities.
• Create and follow a budget. List fixed expenses, needs, and discretionary spending. Include debt repayment, emergency savings, and retirement goals. Small changes like brewing coffee at home or cooking instead of ordering takeout can add up over time.

Visit BBB.org for consumer tips and resources.

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