GarageExperts Rises with America’s $1.3 Trillion Home Services Boom

January 09, 2026 // Franchising.com // GRAPEVINE, Texas – The garage is no longer just a place to park, it’s becoming one of the most valuable rooms in the modern American home. With U.S. homeowners projected to spend more than $485 billion annually on renovations by 2027, and the broader home services category on track to reach $1.33 trillion, garages are emerging as one of the most in-demand upgrade opportunities in residential real estate.

Garages Become the “New Bonus Room”

GarageExperts’ expansion reflects a shift in homeowner behavior as families invest in improving, not moving. With home prices up 47% since 2020 and mortgage rates keeping many homeowners locked into existing properties, Americans are reimagining how their square footage works for them.

Garages are being transformed into gyms, workshops, hybrid living spaces, mudrooms, project studios, and high-function storage zones.

“The garage is one of the most underutilized, yet highest-impact, spaces in the American home,” said Mike Mushinski, President of GarageExperts. “People want durability, organization, and usable space. We give homeowners a professional-grade transformation that adds function and value instantly.”

GarageExperts’ proprietary floor coatings and custom cabinetry offer a durable, long-term improvement that enhances curb appeal, safety, and overall home value which is a priority for families seeking the highest ROI across home upgrades.

Renovation Boom Fuels Demand Across the Country

• The brand’s growth mirrors broader forces reshaping the U.S. housing economy:
  • Homeowners say high rates are keeping them in place, prioritizing renovation over relocation
  • Home tenure has climbed to 13+ years, the longest on record
  • About 48% of homeowners planned to make renovations in 2025
  • Aging home stock means millions of garages need modernization, storage, and surface upgrades

“Consumers aren’t buying new homes, they’re upgrading the ones they have,” said Mushinski. “Our franchisees are meeting that demand with a service that’s both practical and transformational.

SOURCE GarageExperts®

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