Another Year Toastier! Potbelly Celebrates 49 Years with a Birthday BOGO Offer

January 06, 2026 // Franchising.com // CHICAGO – Potbelly is celebrating 49 toasty years of serving craveable sandwiches, good vibes and neighborhood connections…and it’s inviting everyone to the party.

On Wednesday, January 14, 2026, Potbelly will mark its birthday with its annual, and highly anticipated, Birthday BOGO. During this one-day-only deal that fans have grown to know and love, Potbelly is giving everyone a free Original sandwich or wrap with the purchase of any Original or BIG sandwich or wrap. Whether doubling up on a longtime favorite or sharing a sandwich with a friend, the brand’s Birthday BOGO is the perfect excuse to celebrate.

This Potbelly birthday tradition is all about giving back to the fans who have made the brand a part of their routines, from quick lunch breaks and casual dinners to comfort-food cravings that call for something warm and satisfying. After nearly five decades, Potbelly continues to do what it does best; bringing family, friends, co-workers and community groups together over a creaveable meal unlike any other.

“The Birthday BOGO is really a celebration of the fans who’ve supported Potbelly for 49 years,” said Marc Nystrom, Sr. Director of Brand Marketing at Potbelly. “This has become a tradition that encourages our fans to share a meal and connect with others. It’s a thank you to the communities that have grown with us – and we are especially excited to celebrate this birthday, as we enter our 50th year serving those communities.”

The Birthday BOGO offer is open to all fans and will be available on January 14, 2026 when ordering through the Potbelly App or Online. Guests must use promo code BOGO at checkout to redeem the offer.

SOURCE Potbelly Corporation

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