Nekter Juice Bar and Koia Kick Off Protein-Forward January with Functional Cleanse

January 05, 2026 // Franchising.com // COSTA MESA, Calif. — This January, Nekter Juice Bar is partnering with Koia to introduce a more functional approach to cleansing with the launch of its new Protein Cleanse featuring Koia Elite Protein. The partnership puts protein front and center to better match how people want to feel during a reset: more satisfied, more balanced and better supported in energy, recovery and appetite control.

Nekter Juice Bar is known for its fresh-pressed juices, superfood smoothies, and açaí bowls crafted with thoughtfully sourced, high-quality ingredients making plant-forward living accessible and craveable.

Anchored by Koia’s expertise in clean, plant-based protein, the Protein Cleanse supports cleansing as restorative and replenishing. The one-day cleanse includes six bottles consumed over a 12-hour period, featuring two Koia Elite Vanilla Protein shakes that together provide 64 grams of protein, designed to support steady energy and blood sugar balance throughout the day.

“Partnering with Koia allows us to elevate the protein component of cleansing for our guests,” said Alexis Parra, co-founder and chief visionary officer of Nekter Juice Bar. “Nekter has always focused on functional, real-ingredient wellness, and our guests are seeking out resets that help them feel satisfied and supported. Protein plays a key role in that balance, and this cleanse reflects how people approach wellness that’s best for them.”

Protein-Powered Support at Every Stage of the Day

The cleanse begins in the morning with The Full Reset Celery Detox, a cold-pressed juice formulated by Nekter to support digestion and reduce inflammation, followed by a Koia Elite Vanilla Protein shake delivering 32 grams of plant-based protein and 6 grams of prebiotic fiber to help regulate appetite and provide sustained energy.

Midday offerings include Nekter’s The Remedy Prebiotics Greens, featuring antioxidants, probiotics and gut-supporting nutrients, followed by The Defense Turmeric Lemonade, Nekter’s energizing, vitamin C-rich juice designed to support immunity and focus. The day concludes with The Glow Classic Greens, created by Nekter to support detoxification and skin health, and a second Koia Elite Vanilla Protein shake to aid recovery and help maintain balanced energy into the evening.

“Protein is foundational to functional nutrition, especially when it comes to energy, recovery and metabolic balance,” said Chris Hunter, CEO of Koia. “Together with Nekter, we’re offering a cleanse that supports the body in a completeway that is sustainable, empowering and rooted in nourishment.”

Meeting the Demand for Protein-Rich Meals

As part of its protein-forward January focus, Nekter is also introducing two new Nut Butter Protein Bowls, expanding high-protein options beyond cleansing. Designed as satisfying meal replacements for breakfast or lunch, the bowls deliver lasting fullness and functional nutrition for everyday routines.

• Blueberry Almond Protein Bowl: With 32 grams of protein, this bowl is a creamy blend of vanilla whey protein, blueberries, almond butter, and Nekter’s housemade cashew nutmilk, offering antioxidants, healthy fats and sustained energy.
• Peanut Butter Power Bowl
  
  • With 30 grams of protein, this new bowl is made with peanut butter, fresh bananas, cacao nibs, and a peanut butter drizzle, with the option to add an extra scoop of protein for enhanced recovery and satiety.

Together, the Protein Cleanse with Koia and the new Nut Butter Protein Bowls reinforce Nekter’s commitment to meeting guests wherever they are in their wellness journey, whether committing to a structured reset or simply choosing a high-protein, functional meal.

“Flexibility and function are at the core of our January lineup,” Parra added. “Protein is the common thread, helping guests feel supported throughout their entire day.”

The Protein Cleanse featuring Koia and the Nut Butter Protein Bowls will be available at participating Nekter Juice Bar locations nationwide for a limited time beginning January 1.

SOURCE Nekter Juice Bar

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