How Cicis Pizza Raised the Bar in 2025

As Cicis Pizza wraps up its 40th anniversary year, the brand enters 2026 with a stronger system, sharper operational focus, and some of the highest engagement metrics it has seen in recent years.

In a category shaped by rapid innovation and shifting consumer expectations, Cicis demonstrates that value-driven dining and a culture of hospitality remain powerful differentiators, and that guests still want a place where families can gather, celebrate, and enjoy great food together. The balance of evolution and consistency is a major reason the brand remains rooted in communities across the country.

A Modern Look Rooted in What Guests Love Most

A major milestone this year was the unveiling of Cicis’ updated restaurant design at the recently opened location in Grapevine, Texas. The refreshed prototype introduces a brighter, more inviting environment and is optimized for operational flow, giving today’s families a modernized version of the classic Cicis experience while preserving the value, variety, and family-first energy that have defined the brand for four decades.

The new design also reinforces one of Cicis’ strongest traffic drivers: game rooms. Larger, more immersive entertainment spaces continue to draw families, community groups, and celebrations, and franchisees consistently report stronger performance in locations with expanded game rooms. With no royalties and strong margins, game rooms remain a compelling advantage in the Cicis model.

A Breakout Year for Loyalty and Guest Engagement

Another defining moment of 2025 was the launch of Cicis Rewards™, the brand’s first-ever loyalty program. More than half a million guests joined within the first month, marking one of the most successful digital rollouts in Cicis’ history. Early data shows the platform is driving more frequent visits and providing deeper visibility into guest behavior, giving franchisees a valuable tool for localized engagement heading into 2026.

Guest sentiment remained strong as well. Cicis closed the year with an average satisfaction rating of 4.2 out of 5 through its’ customer feedback program, Cicis Listens. Customer-facing campaigns also reflected a deep connection with fans, from bringing back nostalgic favorites like the Original Chocolate Dessert to elevating customization through the Mix & Match Combo.

A System Growing Stronger Together

Cicis expanded its footprint with eight new locations in 2025, including standout openings in Calhoun and Thomasville, Georgia. The brand recently signed a new agreement in Sanford, North Carolina, led by franchise partners drawn to Cicis’ value proposition, family-friendly environment, and franchisee support. Their excitement mirrors a systemwide trend as operators increasingly recognize Cicis’ balance of value-driven appeal, clearly defined operational systems, and multiple revenue streams across dine-in, off-premise, and entertainment.

The year also brought meaningful wins behind the scenes. The Cicis team delivered multiple commodity cost reductions and strengthened supply chain efficiencies through its in-house partner, JMC Distribution. These improvements reinforce the stability franchisees rely on, while helping protect margins in a competitive market.

The Future is Bright

With refreshed branding, a modernized prototype, a fast-growing loyalty base, and sustained development interest across key markets, Cicis remains grounded in the values that shaped its first 40 years while taking strategic steps to meet the needs of today’s guests and operators.

For candidates seeking a concept with proven staying power, multiple revenue streams, and strong cultural relevance, Cicis continues to stand out.

Learn more about Cicis franchising opportunities at cicis.com/franchising.

SPONSORED BY:
Cicis
Cicis is an iconic, modernized restaurant that pushes the limits of the regular family dining experience. With unlimited opportunities for revenue, multiple restaurant designs and off premise-options, Cicis is constantly evolving with the industry. Learn More