Strategic Acquisition Creates Launchpad for Fast and Deliberate Growth

December 16, 2025 // Franchising.com // DALLAS – Sprout Realty ERA Powered today announced the firm has acquired Dallas-based 24Fifteen Realty which consists of two offices and nearly 100 agents serving the Dallas-Fort Worth Metroplex and Waco. With this announcement, the firm will now do business as 24Fifteen ERA Powered.

Established in 2018, 24Fifteen Realty is led by Kenny Conoley, who will continue with the company as Designated Supervisor/Branch Manager. He brings to the role years of hands-on real estate experience, a deep understanding of market strategy and a servant-leadership mindset. Under his leadership, 24Fifteen Realty has built a foundation of integrity, mentorship and excellence.

Sprout Realty ERA Powered was founded in 2017 by Cody Cooper, following a successful career as a top-producing agent. In May 2025, Cooper partnered with ERA Experts, a full-service brokerage serving Austin and Houston, in a creative collaboration aimed at supporting Sprout Realty’s continued growth in Austin, Waco and Dallas-Fort Worth.

“When we set out to expand into the Dallas market, our top priority was finding a brokerage that shared our core values, work ethic and commitment to client relationships and 24Fifteen Realty stood out immediately as the ideal cultural and philosophical match,” explained Cooper. “This alignment gives us the strongest possible foundation to enter and grow in Dallas. By combining our resources, vision and teams, we’re not just entering the market—we’re positioning Sprout Realty | 24:15 Realty to become one of the most respected and successful real estate companies in the region and a top-performing partner within the entire ERA network.”

“At 24Fifteen Realty, we believe that buying or selling a home is more than a transaction, it’s a personal journey that deserves honesty, care and attention to detail,” said Conoley. “As a boutique brokerage, we’ve built our reputation on personalized guidance, strong relationships, and a deep commitment to helping our clients feel confident and supported every step of the way. Our new relationship with Sprout Realty ERA Powered provides incredible opportunities for our agents as they tap into the power of ERA’s extensive suite of business-building tools, technology and platforms to elevate their clients’ experience and help bring their business to the next level.”

SOURCE  ERA Real Estate

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