Franchisees Sign Up for More Face Foundrié Units

Multi-unit franchisees Hunter and Mallory Mitchem have signed an agreement to open four additional Face Foundrié units across the Dallas, Texas, area. The deal expands their growing portfolio to a total of 15 Face Foundrié units across Texas, Oklahoma, and Kansas, solidifying them as one of the largest operators within the brand.

"From the moment we experienced Face Foundrié, we knew it was something special," Hunter Mitchem said. "The brand's commitment to creating an elevated yet approachable experience for guests and the support provided to franchisees made it a natural fit for us. Dallas is a thriving market, and we're excited to continue growing the brand's presence in the Lone Star state."

Hunter Mitchem previously worked in aerospace operations, supply chain, and strategy, and Mallory Mitchem has years of experience in media and executive account management. The Mitchems are also experienced multi-unit SweatHouz operators.

"We've always been passionate about the wellness space and wanted to create something sustainable and meaningful," Mallory Mitchem said. "With two daughters of our own, we really prioritize wellness and showing them firsthand how important it is to take time to care for yourself. Our partnership with Face Foundrié allows us to continue to push that message and has met every aspect of what we were looking for in a brand. The streamlined and impactful business model allows us and our teams to provide exceptional service while giving clients a luxurious, time-efficient experience they can fit into their daily lives."

The Mitchems have active development underway across several Texas, Kansas, and Oklahoma markets, including upcoming openings in McKinney (expected to open in Q2 of 2026), Plano, and Frisco, as well as Oklahoma City, Tulsa, and Wichita. With two locations already operating, the pair plan to open five additional stores by the spring of 2027.

"Hunter and Mallory exemplify exactly what it means to be part of the Face Foundrié family," said Michele Henry, Founder and CEO of Face Foundrié. Their leadership, passion for the brand, and dedication to excellence have made a lasting impact in their markets. We're thrilled to see them continue to grow and share our vision of accessible, results-driven skincare throughout Texas."