Veterinarian To Open 20 Scenthound Units

Jaime Pickett, a former multi-unit Banfield Pet Hospital and Papa Johns franchisee, has signed a 20-unit agreement to bring Scenthound units to Raleigh, North Carolina, and Richmond, Virginia.

Having previously practiced veterinary medicine, Pickett has been deeply ingrained in the pet wellness industry for more than two decades. She also brings firsthand experience in business operations from running pet care and food franchises for 18 years. Drawn to the growing pet industry and Scenthound's unique subscription-based model, Pickett saw an opportunity to combine her expertise and passion for pets with a scalable, in-demand business. She is preparing to open her first locations—known as Scenters—in the greater Richmond area.

"I was really drawn to Scenthound because of their core values and culture, which I deeply resonate with," Pickett said. "Everything is laid out in a way that removes the guesswork for franchisees, backed by proven leadership and a scalable model. The pet care market continues to grow, and I knew I wanted to remain in this space—supporting pets and their families in a proactive, wellness-focused way. Scenthound's subscription-based model creates a unique opportunity in a growing market, and I'm excited to be part of that expansion."

With Pickett's extensive background in both franchising and pet wellness, Scenthound leadership sees her as an ideal partner to help grow the brand in these new markets.

"Jaime's unique combination of franchise expertise and passion for pet wellness makes her an incredible addition to the Scenthound family," said Josh Lyon, chief operating officer of Scenthound. "Receiving interest from someone who has a deep understanding of franchising and is a veterinarian further validates our model and growth potential. We're thrilled to partner with someone who shares our commitment to making routine hygiene and wellness care accessible for every dog and every family."